Florida Club is an exploration of the town of Great Yarmouth and the surrounding area on the east coast of England, photographed during the first four months of 2013.

The area was once a booming holiday destination, one of the most popular in the UK, and whilst the summer months are still noticeably livelier the winter takes on a very different face. My experience of the town is as an outsider, with no connections to the area or people; I spent my time exploring the town alone, on foot and in my car.

The work seeks to provoke questions about the residents of the town and their relationship to their surroundings; what is it like to live in a place built for the benefit of visitors for only a small part of the year? In a place that transforms so dramatically in tandem with the seasons, the passing of time and the influence of the weather is very apparent. For many of these people their lives are dictated by the push and pull of the seasons, which in turn results in long, quiet and contemplative periods that many spend unemployed. Some business owners open shop during these times but only for the sake of routine- customers are few and far between. But nevertheless an illuminated shop front acts as a beacon of hope and a reminder of what will inevitably roll around again.

Wandering around the town during the cold months, the atmosphere is one of surreal melancholy; with the amusements motionless and the North Sea winds rolling in from the east there is sense of hibernation and stillness. No one wants to be out in the biting cold so interactions are fleeting but friendly. The holiday camps are deserted and it is difficult to imagine them any other way.